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Search Engine Optimization For Webmasters

Posted by mehrdad85 on September 23, 2008

by Jack Sinclair

Due to the effective Search Engine Optimization techniques there are fewer secrets on how to rank high with the search engines. Before we know what exactly Search Engine Optimization we need to understand how search engines work.

Search engines allow the user to type in a search term or keyword and in return they are provided with the latest and most relevant response or information. Search engines are fine-tuned bits of technology that easily give users the best possible match to whatever keyword or phrase they are searching for. If search engines didn’t provide information that relates to what the user wants or if the information was out-dated, it obviously wouldn’t be helpful. Users have become accustomed to getting the freshest and most recent data using search engines.

One piece of information that search engines look at when determining rank is the age of the information.

Source: SEO

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High Search Engine Rankings – Get Yours Now

Posted by mehrdad85 on September 17, 2008

by Chuck Stewart

I have been operating web sites for the last couple of years. I have developed a proven method of getting the sites I run into the search engines quickly. I then use that same method to help get them to rank well for a small number of keywords, allowing the buoyancy effect to come into play for the rest of the site when one or two keywords ranks very high. In case you were not aware, when one or two keywords rank well within a given site, many secondary keywords enjoy a buoyancy effect and are lifted because of the nice rankings of the main keywords.

When preparing a site for launch I will initially review a few characteristics of the site. The first things I look for on the main pages are the use of H1 and H2 tags inside the actual text on ..

Source: SEO

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High Search Engine Rankings – Get Yours Now

Posted by mehrdad85 on September 17, 2008

by Chuck Stewart

I have been operating web sites for the last couple of years. I have developed a proven method of getting the sites I run into the search engines quickly. I then use that same method to help get them to rank well for a small number of keywords, allowing the buoyancy effect to come into play for the rest of the site when one or two keywords ranks very high. In case you were not aware, when one or two keywords rank well within a given site, many secondary keywords enjoy a buoyancy effect and are lifted because of the nice rankings of the main keywords.

When preparing a site for launch I will initially review a few characteristics of the site. The first things I look for on the main pages are the use of H1 and H2 tags inside the actual text on the home page. The reason for the tags is that the search engine spiders will instantly look at text contained inside of the tags to determine the overall theme of the web site. When the right tags are used and the right content is available to support them, the search engines have a very easy time determining what the site is about and can more easily include or exclude it when they encounter users looking for terms that are on your website.

Anchor text pointing to other key pages on the site is another area I will check. I am typically able to help web sites get a boost in the search engines by reviewing images and moving the text in the images out into the web page itself. Text contained in an image is not able to be read by the search engines so the site is missing out on the spider being able to read the text inside of the image. The best solution I tend to use is to reduce the size of the image and attractively position the text around the image in a manner that does not destroy the aesthetic appeal of the original image.

I always like to have a unique page for each main keyword of the site so it can highlighted appropriately. Search engines always like to be able to go to a page where the name of the page is the same as the keyword, it gives it an intrinsic value. An example is that of wedding flowers where the home page would contain wedding flowers in anchor text and point to a unique page with the title and html name of wedding flowers. With this convention in place, the search engines will know exactly what to do and will reward the site with the right theme and keyword indexing.

The next item I look for is the use of dashes and not underscores. I have heard, seen and witnessed countless examples of pages not being indexed as well because of the use of underscores. I cannot explain why (I do not know) but I know that this is an issue and should be avoided. Two pages called almost the same name, wedding-photographer.htm and wedding_photographer.htm , will not score equally in the search engines, all else remaining equal. It has been proven time and again so please stay away from it.

Finally, a great question to ask yourself is what the search engines think the theme of your site is. The Google Keyword Tool is one of the best ways to find out the theme of the site from a spiders perspective. You will enjoy finding out what the search engine thinks your site is about by reviewing the keywords that it brings back to you. Many people are surprised to find out that what they intended the site to be about is not at all what the search engines believe it is about so we go about fixing the issue. I am usually able to quickly remedy the situation by highlighting keywords through H2 tags and by adding no follow rules to the links that are inside of the site. The mismatch situation can easily be turned around if the search engines do not agree with the theme of your site.

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Source: SEO

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Submit new site to search engines

Posted by bookmovieclub on June 1, 2008

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